The school bells are ringing, and a new academic year is upon us. But for brands, this means something else: back-to-school season, a prime opportunity to boost sales and connect with a young, engaged audience. This year’s trends are tech-heavy, with a focus on productivity, personalization, and sustainability. Let’s dive in and explore how your…
If you have amazing Father’s Day or graduation gifts, a media tour is a powerful way to showcase them directly to your target audience.
Promoting smart home and mobile products isn’t just about selling gadgets; it’s about offering a more convenient, personalized, and connected lifestyle.
As technology and products continue to evolve, it can be difficult to keep up with the latest advancements that can help make busy families’ lives easier. Make sure to market these helpful technologies in an informative and accessible way. Here are four methods that can be used to reach this target audience:
Consumers in the U.S are projected to spend a record-breaking $82.8 billion on back to school shopping this year! Brands should maximize their online presence to ensure they reach the widest possible audience while also increasing visibility and presence on popular online and social media platforms. Shoppers are projected to spend an average of $989.49…
Father’s Day and Graduation are important occasions for families and friends to come together and celebrate. According to the National Retail Federation, consumers spent an estimated $23.6 billion on Father’s Day gifts in 2020, and an estimated $5.6 billion on Graduation gifts. It’s clear that these occasions bring in substantial revenue for brands. Popular Father’s…
Smart home devices are becoming increasingly popular, and there’s no better time for brands to start marketing them to consumers. According to a study by the Consumer Technology Association, more than half of US households now have at least one smart home device, with popular devices ranging from connected cameras, smart thermostats, and smart home…
What are your brand’s plans for Mother’s Day 2023? Did you know that consumers will spend around $25 billion dollars on Mother’s Day gifts each year? That’s a lot of money spent on cards, flowers, meals, and of course, presents! According to a survey, 91% of people who buy gifts for Mother’s Day said that…
Earth Day is celebrated annually on April 22nd and dates back to 1970, when it was founded in the United States as a way to support environmental awareness and action. Since then, it has grown to become a global event celebrated in over 190 countries. And most importantly, it is a reminder that we need…
(1-minute read) National Small Business Week is celebrated during the first week of May every year and takes place from April 30 to May 6, 2023. For more than 50 years, the U.S. Small Business Administration (SBA) has celebrated the week to recognize the critical contributions of America’s entrepreneurs and small business owners. There…
