Father’s Day and Graduation are important occasions for families and friends to come together and celebrate. According to the National Retail Federation, consumers spent an estimated $23.6 billion on Father’s Day gifts in 2020, and an estimated $5.6 billion on Graduation gifts. It’s clear that these occasions bring in substantial revenue for brands.
Popular Father’s Day and Graduation gifts include apparel, tech devices, and home goods. For Father’s Day, consider targeting dads who enjoy grilling, outdoor activities and fitness, home projects or other hobbies. For Graduation, think about tech devices like laptops, tablets, and smartphones.
To stand out, brands should come up with creative campaigns that offer meaningful experiences or connect with online Gift Guides or Lifestyle Expert lists. Consider offering discounts, special bundles, and free shipping to drive sales. Additionally, leverage social media to spread your message, create interactive content, and connect with your target customers. With the right approach, brands can make Father’s Day and Graduation celebrations memorable while also maximizing revenue.