Co-op Satellite Media Tour

Cooperative or Co-Op Satellite Media Tours (Co-Op SMTs) are similar to single client SMTs, except that 3-5 participants generally join in and share the overall expenses to produce the media tour, optimizing budget efficiency. Participants in a Co-Op SMT are usually non-competing and have something different to offer the media tour theme.

Many Co-Op SMTs are targeted around the media calendar. For example:

  • “CES-Opening Day”
  • “Earth Day – Products with a Purpose”
  • “Dads & Grads Gift Ideas”
  • “Back to School Tech – Products Making the Grade this Year”
  • “Top Holiday Gifts Picks of the Season”

Stations are highly inclined to book these interviews as they aid with content for these themes throughout specific points during the year and are featured as “newsworthy” to their viewers and listeners. Having the ideal spokesperson is critical to the success of bookings and the credibility of media tour messaging. News Media Group is a proven leader in coordinating successful Co-Op media tour campaigns and planning top-performing tours in technology, consumer lifestyle, beauty, and entertainment throughout the year. We work to secure high-profile talent to lead segments and book a series of interviews on television (a majority of our interviews are TV), radio, and online outlets to maximize reach and audience engagement.

Some of our Tour Highlights include:

  • 4-5 hour, two-camera tour production in-studio (or one camera Virtual)
  • Tours hosted by top industry spokespeople and influencers
  • Category Exclusivity
  • A minimum of 15 TV, Radio and Internet interviews and reaching at least 10 of the top 50 markets
  • 20 million or more guaranteed impressions
  • 2 or more National TV Interview airings
  • Produce a generic interview to air online
  • Online outreach to media websites
  • Social Media Branding
  • Virtual Screening Room to view webcast of the media tour live online