Earth Day is celebrated annually on April 22nd and dates back to 1970, when it was founded in the United States as a way to support environmental awareness and action. Since then, it has grown to become a global event celebrated in over 190 countries. And most importantly, it is a reminder that we need to take care of our planet.
Brands should use Earth Day as an opportunity to showcase their commitment to sustainability. By doing so, they can appeal to customers who are concerned about the environment and who are open to buying eco-friendly products.
How is your brand involved in sustainability? Whether it is reducing packaging, helping consumers reduce power consumption, or producing your products differently, take the opportunity to promote your products to customers who care deeply about sustainability at a time when green messaging is in the news.