As technology and products continue to evolve, it can be difficult to keep up with the latest advancements that can help make busy families’ lives easier. Make sure to market these helpful technologies in an informative and accessible way. Here are four methods that can be used to reach this target audience: 

Technology and families
  • Leverage social media – Social media platforms such as Instagram and Facebook are great ways to reach busy families. By creating informational and visually appealing posts, PR professionals can quickly and easily inform families of the latest technologies and products. 
  • Focus on convenience – Busy families are always looking for ways to save time. Focus on how technology can help them streamline their daily tasks and make their lives easier. 
  • Target influencers – Identifying and targeting tech expert influencers in the family space can help to spread the message about products and technologies to busy families.
  • Keep it simple – Keep PR messages and marketing materials concise and simple to convey the message quickly and effective