According to the National Retail Federation, nearly 2 million more people than last year are expected to shop from Thanksgiving Day through Cyber Monday.
- Black Friday still gets a lot of attention. The share of new buyers (consumers identified as new clients) begins to rise in early November and peaks on Black Friday.
- In 2020, Cyber Monday saw a conversion rate of 7.2% on desktop and 3.31% on mobile, both higher than the figures seen on other major online shopping days.
- In 2021, Cyber Week (the 5-day period encompassing Thanksgiving to Cyber Monday) brought in $36.4 billion in revenue in the U.S. alone.