The 2022 holiday shopping season has already kicked off! This is a continuation of a trend from the 2021 holiday shopping season, when consumers started buying holiday gifts earlier than ever due to supply chain and shipping concerns.

  • 38% of U.S. shoppers who participated in Amazon Prime Day in July 2022 say they purchased holiday gifts during the sales event while 22% of shoppers started their holiday shopping in October!
  • The next highest grossing days last year were November 11th (exactly two weeks before Thanksgiving) and the day before Thanksgiving.
  • Early holiday shoppers spend $460 more than those who start after Thanksgiving.