family and technology

Reach Out To Busy Families With Technology Themed SMTs

As technology and products continue to evolve, it can be difficult to keep up with the latest advancements that can help make busy families’ lives easier. Make sure to market these helpful technologies in an informative and accessible way. Here are four methods that can be used to reach this target audience: 

Back to School Marketing Brands

Back-to-School Checklist for Brands

Consumers in the U.S are projected to spend a record-breaking $82.8 billion on back to school shopping this year! Brands should maximize their online presence to ensure they reach the widest possible audience while also increasing visibility and presence on popular online and social media platforms. Shoppers are projected to spend an average of $989.49…

Father's Day and Graduation gifts

Don’t Miss An Opportunity To Become A Gift Idea For Dads & Grads Season

Father’s Day and Graduation are important occasions for families and friends to come together and celebrate. According to the National Retail Federation, consumers spent an estimated $23.6 billion on Father’s Day gifts in 2020, and an estimated $5.6 billion on Graduation gifts. It’s clear that these occasions bring in substantial revenue for brands.  Popular Father’s…

Brands Marketing Smart Home Devices

Why Brands Should Keep Marketing Smart Home Devices to Consumers

Smart home devices are becoming increasingly popular, and there’s no better time for brands to start marketing them to consumers. According to a study by the Consumer Technology Association, more than half of US households now have at least one smart home device, with popular devices ranging from connected cameras, smart thermostats, and smart home…

Mother's Day Gifts

Reasons to Budget for Mother’s Day Gift Giving

What are your brand’s plans for Mother’s Day 2023? Did you know that consumers will spend around $25 billion dollars on Mother’s Day gifts each year? That’s a lot of money spent on cards, flowers, meals, and of course, presents!  According to a survey, 91% of people who buy gifts for Mother’s Day said that…

Spring Cleaning for PR Professionals

3 Easy PR Ideas That Can Work This Spring

With the new season, we’re expecting to see a surge in the use of tech, especially AI-powered home assistants, 5G connectivity, and the latest outdoor tech gadgets. Plus, an increase in solar-powered security systems, robotic lawnmowers, and other smart home gadgets. Here are some ideas to help prep your spring planning.