What are your brand’s plans for Mother’s Day 2023? Did you know that consumers will spend around $25 billion dollars on Mother’s Day gifts each year? That’s a lot of money spent on cards, flowers, meals, and of course, presents!
According to a survey, 91% of people who buy gifts for Mother’s Day said that it was important to them to show love and appreciation for the mother figure in their lives.
Brands should take advantage of this opportunity to promote their products as gifts. Whether they are luxury items, jewelry, clothing or tech, there is no better holiday to offer discounts and special deals. It’s a really great way to increase brand awareness and loyalty.
So, don’t forget about Mother’s Day when you’re planning! It’s the perfect chance to increase sales and show consumers that you care. Mothers, grandmothers, and all the other special motherly figures in our lives deserve to be celebrated. Happy Mother’s Day!