“With more than 30 years in consumer branded television, I love creating interesting, original content and finding new ways to reach people and markets, helping our partners access the largest audiences with the best ROIs. Each media project is unique and we pay close attention to everything from staging, set, crew, quality bookings, and choosing the right talent to represent your brand’s message.”
– Karl Wayne, Executive Producer
As co-founder of News Media Group, Karl has over 30 years of experience in consumer television and enjoys tapping into his creative side to develop media tours that offer clients valuable exposure with great outcomes.
A South Florida native, he graduated from Florida Atlantic University with a degree in Finance and Marketing. During college, he joined the United States Marine Corps Reserve and was honorably discharged after spending 6+ years with the organization, where he learned the value of teamwork and camaraderie.
After his first four years after college as a financial adviser, Karl began his media career in the early 1990s as an associate producer for several programs that aired on national cable television — researching story ideas and building relationships with content sponsors for program underwriting. He later advanced as a segment producer and executive producer for two companies that created short consumer programs airing on public television.
Karl was a founding shareholder in one of the first internet video hosting companies during the late ’90s. He later helped co-found and build a webcasting production company whose clients included Microsoft, The American Comedy Awards, the Sundance Film Festival, CBS Sports, and Time Warner Online. One of the leading companies in its space, it helped corporate and entertainment clients efficiently webcast their content live online.
Karl co-founded News Media Group in 2009 and currently serves as the company’s executive producer — a role that allows him to effectively combine his television production skills with his finance and marketing background. When he’s not working with clients at News Media Group, Karl enjoys traveling. He recently visited Iceland, toured Italy, explored state parks in Arizona and Utah, hiked in the mountains of North Carolina, and took a fall drive that covered all the New England states.
He enjoys nature, physical fitness, golf, tennis, and reading non-fiction — particularly biographies or books discussing finance, marketing, and history.