With graduation season and Father’s Day around the corner, consumers are actively searching for the perfect gifts. Here are clear takeaways that you should pay attention to:
- Over $25 Billion is spent between these two holiday events.
- Less competition. Unlike the holidays, there are less advertisements and branding hitting the airwaves, thus making your brand stand out more.
- Mid-year sales boost. Drive significant sales and boost awareness between the lull of the year-end winter holidays and back-to-school season.
Why a Media Tour is Your Grad & Dad Gift Solution
- Targeted Reach: SMTs connect your brand message directly with consumers looking for gift ideas in specific markets. Local stations love segments featuring relevant, timely products.
- Visual Impact: SMTs allow for product demonstrations in the way of video Broll, unlike radio or print. Viewers can see why your graduation or Father’s Day gift is the perfect choice.
- Trust & Credibility: A spokesperson answering questions live on local news builds far more trust than traditional ads. This third-party endorsement is marketing gold!
- Cost-Effective: An SMT delivers major exposure at a fraction of the cost of in-person visits to multiple markets.
- Extended Reach: SMT interviews often get repurposed online by stations, extending your brand’s reach even further.
Tips for SMT Success
- Strong Spokesperson: Choose someone who is charismatic, knowledgeable, and comfortable on camera.
- Compelling Visuals: Have product samples and demo materials ready to enhance the segments.
- Clear Messaging: Practice concise, audience-focused talking points about why your product is the ideal gift.
The Takeaway
If you have amazing Father’s Day or graduation gifts, a media tour is a powerful way to showcase them directly to your target audience. With strategic planning and execution, this can supercharge your brand during this key gift-giving season.
Let me know if you’d like more details!